Isola Design Gallery

Clémence Valade

Design Studio

Paris | France

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Numerous travels and encounters made me discover new ways of life, crafts and visions of creation. After a year spent abroad studying at the Design Academy Eindhoven, then Chiba University in Japan I came back to Paris. At that point, I decided to center my projects around user experience and sustainability, for which I acquired tools like Life Cycle Analysis or anthropology centered investigations. Trained by famous designers (Normal Studio, François Azambourg, Forma Fantasma,...) I developed a personal style based on empathy.

Us & Coutumes

Us & Coutumes

Frugal utensils for personal hygiene and nutrition. In a few generations our way of life has changed drastically. Like the water scoop, objects and customs developed over centuries have become obsolete. In the face of the environmental crisis, our way of life must change again. But engaging in drastic changes is complicated, often asking too much of the user. Why not go back to basics? By rediscovering forgotten traditional uses, “Us et coutumes” encourages the change of our most personal, ingrained and polluting habits.

The project is divided in two parts, one tackling our current diet habits, and the negative impact it has on the world. The other part focuses on domestic water use, in relation to body hygiene. Both parts offer a progressive and positive view on changes toward durable habits.

Food containers offer simple and long-lasting solutions for presenting and preserving food. The goal is to incite to eat durable food, healthy for both you and the environment, as defined in the French government study Afters 2050. My approach was to bring back “good” food into the user’s view, and make it attractive, in order to push us to eat it more.
The objects are inspired by traditional food storage objects and famous still life paintings that used vegetable and fruits as centerpiece decorations.
The set is made of a mural fruit basket, glass legumes pots and a ceramic vegetable container. Each presents the food at home, preserving them at the same time.
Food storage is not limited to the kitchen anymore, and seeing those healthy products displayed beautifully makes us want to eat them more.

Hygiene utensils update the use of the washcloth to reduce water consumption. Everytime we wash ourselves with a washcloth instead of a shower, we save 80 liters of drinkable water. But in our society showers tend to become the norm, becoming longer and more regular with each generation.
I started with analysing our relationship to hygiene. Researching objects that were used before running water came into our homes, I discovered traditional ceramic sets. This led me to design contemporary ceramics, dedicated to washcloth hygiene.
Made out of ceramic bowls and textiles, the objects adapt to our habits and home. Every detail unconsciously pushes us to save water, from the shape of the container to the textile selected. Finally, the “grey water” is kept and can be used to water plants or gardens. Liberated from running water, personal hygiene isn’t limited to the bathroom anymore, and can adapt to our real needs, while bringing back value to water.